Brief

Logo and icon that represent the Raven brand.

Challenge

Design a logo and an icon to be used throughout Raven’s products. Also, create brand guidelines on proper use of logo.

Results

Created a logo with an icon that fit very well in Raven’s product line. See it in action here.

Design

The logo is a combination mark composed of a typeface and an icon. The inspiration for the icon came from the Raven’s feather. Also, the feather resembled a quill (a writing tool), hinting at signing contracts. The font on the word mark was chosen carefully. It gives the impression of forward movement.

Brand Guidelines

In addition to the logo, a brand guideline was created on the correct use of the logo along with other information like color and font.